How Often to Post on Social Media?

How much is Just Right to post on social media?

Several studies have sought to answer that exact question, all with varying data.

Co-Schedule .com compiled the best of the best for you so you no longer have to think about how often to post on social media while still getting all of the benefits of increased awareness, engagement, shares, and traffic.

Here are the most recent suggested best practices as compiled by

To read more or to see some ways to automate, visit Co-Schedule. com


Wild World of Social Media!

The most common question I receive these days regards social media marketing. It is a jungle out there and there is no one best way. That said, there are some proven methods to enhance your online presence. Here are 5 ways to boost your social media presence.

  1. Know Your Individual Niche Market’s Needs

If you want to have followers, it is important to prove that following you is worthwhile and that you are offering something they currently lack. Writing for this targeted is the best way to do this. Consider: why would somebody have to follow you? Cultivate and build upon this need. Ensure that how you present yourself, who you engage with, and what you put out is directed by focused on your followers’ need. Do not digress.

Your niche can be anything that you are knowledgeable about and have worthwhile information related to share. For example, Charleston Webweaver blogs about current topics specific to creating and marketing ecommerce websites. Whatever your niche might be, ensure that it is readily identifiable to potential followers looking over your social media presence.

  1. Make it Interesting and Topical

Talking about things that people want to hear about is the best way to get them to listen to what you have to say. Top news, trending topics, and recent events in your field can attract new visitors and keep the current ones. Try to stay in front of the curve and present information that may not be readily available to the general public yet.

You must not forget to give people a reason for wanting to respond. Promoting healthy discussion can help your name spread and will give you a personality that helps your audience identify you and with you as an individual as well as a business.

Engaging does not refer to antagonizing. Hot topics are often the source of conflict. Ensure that you understand what you are talking about before you start engaging with your audience on a given matter.

There are ways to boost your likes quickly by using apps like Social Shop. Personally I prefer the old fashioned way: be of value and you will be valued.

  1. Actively Monitor Your Account

Inaccessibility and inactivity are the top Internet following killers. If you appear to have gone underground, even only for a short while, your hard-earned followers will start losing interest and most will unsubscribe and forget you. You will notice from the Twitter trends this year that the most active are the most talked about. Post regularly across different social media accounts. Avoid neglecting one in favor of another, which can limit your potential audience.

It is also important to engage with your followers on a more personal level. Generic messages that aren’t addressed to a particular person or entity are not as engaging as direct conversation. Anybody that will engage with you can feel as if you both recognized one another as people via interaction on social media. This will keep people following and interested. Here is a good guide on how often you should post on social media.

  1. Cross-Promote

Failing to build a social media presence on several platforms is the quickest route to limiting your audience. Even if you are building a niche geared towards a certain website, it is important to engage with other platforms you can use for promoting your content across different accounts.

Dedicated followers may follow you on different platforms, but people usually check one or two websites regularly and can easily forget all about you if you fail to actively remind them about your presence across different platforms. You can use other social media accounts for promoting content originating from a particular account, but they are still critical for engaging with followers.

  1. Curate Content Carefully

People that follow you online often have expectations for what they’ll get. You need to keep this in mind when you curate content, whether shared from somebody else or original. Ensure that you share content that is interesting to other people, does not seem like clutter, is not adversarial or unwelcome, and does not contradict what people expect from you.

After curation, ensure that it is findable too. Tag people in your posts and use hashtags to ensure that as many people as possible that might be interested in your voice are able to find your content.

If you curate content thoughtfully and engage with your audience, your online presence will grow efficiently and quickly and you will find fame and success in the highly competitive world of social media.

Thanks to Charlotte Lewis for her insights. Read more.

No Phishing!

Just as I settled down to tackle task at hand, my Firefox browser threw up an ominous warning and froze in place. Leaving me no choice but to read in horror the dreaded words:
“Microsoft Windows has detected the Zeus virus! Do not shut down or restart your computer!

I could not shut this browser window using task manager; it was open and staying there.

Fortunately, a big bold phone number 1-888-501-1836 was there to save me. Specifically announcing it was a Microsoft toll-free support number, I called and was pleasantly surprised to have the call answered immediately by a nice man with a distinct Indian accent.

He assured me he could fix this problem at no charge quickly. I asked him several times if I was speaking with Microsoft support and he assured me I was indeed. In the background, I heard lots of voices, some quite loud. Apparently a very busy place.

In order to resolve this virus issue, he offered to take remote control of my computer to scan it and kill the germ. I was reluctant to do this. He got a little insistent. I t was a sure proof way to protect my computer. Again he reassured me he was a Microsoft tech, but the background shouting and the whole thing started to stink. So I refused to let him dial into my computer remotely and said I would think it over and call back.

Then he got angry and in a harsh voice insisted I must do as he said! So I hung up on him. Then he called me right back and apologized for his rudeness. I hung up on him again.
Then I opened my chrome browser, downloaded a virus scanner called It scanned my computer, found several suspicious files and deleted them. I rebooted and my system was operational again, the frozen Firefox browser happily back at work.

According to my tech colleagues this is a common phishing exercise. They were trying to access my personal information. I am appalled at my own naivete and must admit, they almost had me.

Take a look at the message that popped up and consider yourself warned!

Mobile vs Desktop: As predicted!

The following collection of charts represents the most trusted research and the most recent data on major internet trends.

We thank VPNMentor who meticulously tracks and reports on internet trends, stats & facts in the U.S. and worldwide. We have the most current information you need to plan your ecommerce strategies through 2018.

This is a must-know for ALL business owners! The paradigm shift to mobile shopping is now a landslide. The take-away from all this information? Make sure your website is compatible with what the market demands and is Easy to find, Easy to navigate and Easy to do business with.

You have no choice now and very little time to conform to today’s market. If your website is over 18 months old, you are way behind the curve.

The most startling statistic:

By 2018, global retail e-commerce sales are expected to approach $2.5 trillion. Are you ready?

Web Growth Statistics

The fastest growing segment of the internet is the number of mobile social media users. The number of people who used mobile devices to access social media grew by more than 280 million globally from 2015 to 2016.

internet trends - vpnMentor


Number of SmartPhone Users

While several forecasts pegged 2014 as the “year of revolution” when mobile-only users would surpass desktop-only users, it turns out the forecast finally became reality in the U.S. in 2015.

internet trends - vpnMentor

Most Popular U.S. Online Activities

In the U.S. last year, communication activities such as email (almost 91%) and instant/text messaging (86%) dominated.

internet trends - vpnMentor

For more information, check out VPN Internet Trends.

Selecting a Credit Card Vendor

You must accept credit cards. Period.

Just like you MUST have cable connectivity.

I hate Comcast, but the others are worse. If I want cable TV and fast internet, I must bite a bullet and play by their rules.

I hate credit card vendors. But once again, I chew on that dam bullet.

The vendors

  • They come in various hues: rotten to lousy. Pick one.
  • Credit card vendors can be crooked or straight. The crooked ones hook you into an ironclad contract, take their sweet time giving you your own monies, and dip into your account whenever to collect whatever. Hey, waitaminit, that is all of them!
  • Banks SEEM like the best choice, but they generally have the highest fees and they outsource to a vendor anyway

The fees

Here is the thing about credit card processing; they all have fees, and the those fees are competitive and changeable.

When you speak with a credit card vendor rep, they will quote you fees for:

  1. Processing
  2. Transactions
  3. Gateway
  4. Breathing

 Then once you sign an iron-clad agreement, the fees will change arbitrarily whenever the hell they feel like it. Supposedly you are notified. Yeah, right.

The contract

The contract is several years long, generally auto-renewable, and you have about a 15-minute window to un-renew. Outside that window, you are obligated to stay with them for the remainder of time or pay an outrageous cancellation fee ($500+ not unusual). If you say take me off auto-renew they tell you they simply can’t, so sorry. But call us at 2:15 on the 24th of December 2017 and we can cancel then. Seriously, this happens.

The billing system

So how do they get paid? Anyway they want. Let’s say on $500, the fees add up to $25 (picked this number out of my hat, but is pretty close to the real one).

  • Sometimes they process a credit card payment into your account, minus their fees
    • I prefer this way. My $500 charge is deposited as $475. That’s ok.
  • Sometimes they process a credit card payment, then take their fees the same day
    • Can work with this. They deposit $500. In a separate, almost immediate transaction, they withdraw the $25 fees
  • Sometimes they process a credit card payment, then take their fees out once a month
    • HATE this! During the month they may have deposited several payments totaling $2000. Then one sunny day of their choosing they reach in and snag $500 in fees, causing me to be overdrawn and have a heart attack simultaneously.

The competition for your precious business

Whomever you are speaking with has the absolute lowest fees d’jour. Because they will match the lowest quote you have received. Negotiation is similar to buying a straw hat portside in the Bahamas. Lots of haggling and hatred on both sides. But worry not. It will change (see Contract above)

How you get your money

So simple. Your customer pays you via credit card and your dandy credit card processing company grabs the money from their card and…holds it safely in their hot little bank-hands for 36-48 (or longer) hours.

  • You are notified the transaction has occurred and been approved, but not so fast, Big Spender.
  • Those monies are actually deposited into your account…later. You must be notified the monies are “Settled”. Now spend.


How it works

  • So, if someone pays by credit card on Tuesday at noon, chances are good you will have access to the monies by Thursday morning.
  • If someone pays by credit card on Tuesday at 7PM, however, chances are good you will have access to the monies by Friday morning. This is called “batching.” They have a cut-off time when Tuesday is now considered Wednesday.
  • if someone pays by credit card on Friday at noon, chances are good you will have access to the monies by Tuesday morning. Hey, fellas, even automation needs a weekend off.
  • if someone pays by credit card on a weekend, chances are good you will have access to the monies by Tuesday or Wednesday morning.



  1. Not all vendors will approve you. You will be vetted to see if you are worthy to be robbed, maimed and blindsided.
  2. Some vendors will jerk you around for weeks before telling you to drop dead.

Internet of Things (IoT)

A client contacted me today wondering how and why a picture of his dog showed up on a Google map. He thought it was nervy of them to put his dog on Google maps without his permission. But I explained to him the real facts were far more alarming. His Google Avatar is anywhere Google chooses to place it. It is called Hulloh Brave New World. 

I my opinion the entity that has us in its grips is far scarier than George Orwell could have imagined in his worst dream! Big Brother needs to be renamed Little Bro. Watch out, here is the Internet of Things. Behold the future.

There is much written about (IoT), but not so much read. Below I present you with an excellent article, that only scratches the surface of the blog that is eating us all with our tacit consent:

What is the internet of things?scary

Written by Nicole Kobie, a digital and print journalist specialising in technology writing. Her work can be found at PC Pro, Vice and WebUser

Among its many other cultural and economic assets, Google is accumulating a rather comprehensive record of what is troubling us, from asking the search engine to diagnose our disease symptoms to whether we will ever find true love. It seems only natural, then, to turn to Google to decrypt the latest piece of technical jargon, “the internet of things”.

It is a term that internet users have been peppering the search engine with questions about. But what does it mean for real life? We’ve taken the most commonly asked questions about the internet of things, and answered them using a real human being.

What is the internet of things (and why does it matter)?

The internet of things (or as it’s also known, IoT) isn’t new: tech companies and pundits have been discussing the idea for decades, and the first internet-connected toaster was unveiled at a conference in 1989.

At its core, IoT is simple: it’s about connecting devices over the internet, letting them talk to us, applications, and each other. The popular, if silly, example is the smart fridge: what if your fridge could tell you it was out of milk, texting you if its internal cameras saw there was none left, or that the carton was past its use-by date?

Where it’s most common, in Britain at least, is home heating and energy use – partially because the government is pushing energy companies to roll out smart meters (although it has been questioned whether it can be delivered on schedule). They have clever functions that let you turn on heating remotely, set it to turn down the temperature if it’s a sunny day, or even turn off when there’s no-one home. Some can tell the latter with motion-sensing cameras, or simply by seeing that your smartphone (and therefore you) has left the premises.

IoT is more than smart homes and connected appliances, however. It scales up to include smart cities – think of connected traffic signals that monitor utility use, or smart bins that signal when they need to be emptied – and industry, with connected sensors for everything from tracking parts to monitoring crops.
Why does it matter? There’s a reason the government is encouraging energy companies to hand you a smart meter: all that data and automated use is more efficient, meaning we use less energy. Many areas of IoT show such benefits, though some smart gadgets are more about whizz-bang effects than efficiency, which may well be why we’re seeing more smart heating than smart fridges in the UK.

Is it safe? Can the internet of things be secured?

Everything new and shiny has downsides, and security and privacy are the biggest challenges for IoT. All these devices and systems collect a lot of personal data about people – that smart meter knows when you’re home and what electronics you use when you’re there – and it’s shared with other devices and held in databases by companies.

Security experts argue that not enough is being done to build security and privacy into IoT at these early stages, and to prove their point have hacked a host of devices, from connected baby monitors to automated lighting and smart fridges, as well as city wide systems such as traffic signals. Hackers haven’t, for the most part, put much attention to IoT; there’s likely not enough people using connected appliances for an attack against them to be worth the effort, but as ever, as soon as there’s a financial benefit to hacking smart homes, there will be a cyber criminal working away at it.

So the short answer is yes, IoT is relatively safe: you’re not likely to face serious loss or damage because of your smart meter, any more than your home PC, at least. However, there’s no guarantee, and so far not enough is being done to ensure IoT isn’t the next big hacking target.
How will the internet of things affect business and work?

This all depends on your industry: manufacturing is perhaps the furthest ahead in terms of IoT, as it’s useful for organizing tools, machines and people, and tracking where they are. Farmers have also been turning to connected sensors to monitor both crops and cattle, in the hopes of boosting production, efficiency and tracking the health of their herds.scary2

The examples are endless, and all we can predict is that connected devices will likely creep into most businesses, just the way computers and the web have. When the efficiencies are with tools or plants, it’s easy to appreciate the potential benefit, but when it’s office workers who are being squeezed for more productivity, it could take on a bit of a dystopian shade: imagine your security access card being used to track where you are in the building, so your boss can tot up how much time you’re spending in the kitchen making tea.

On the flip side, a smart tea maker that knows just when you’re in need of a cuppa could be very handy indeed.

What does the internet of things mean for healthcare?
Smart pills and connected monitoring patches are already available, highlighting the life-saving potential of IoT, and many people are already strapping smartwatches or fitness bands to their wrists to track their steps or heartbeat while on a run.

There’s a host of clever connected health ideas: Intel made a smart bandthat tracks how much patients with Parkinsons shake, collecting more accurate data than with paper and pen;Sonamba monitors daily activities of senior or ill people, to watch for dangerous anomalies; and people with heart disease can use AliveCore to detect abnormal heart rhythms.

Healthcare is one area where more data has the potential to save lives, by preventing disease, monitoring it and by analysing it to create new treatments. However, our health is also one of the most sensitive areas of our lives, so privacy and security will need a bit more preventative medicine first.

Is the internet of things real?
This is perhaps the best query being Googled about IoT: is it real?

Surprisingly, it’s tough to answer. Technology is full of marketing and hype – it’s often difficult to decide early on whether an innovation is truly ground-breaking or not. After all, many tech pundits mocked the first iPhone.

But the internet of things is one of those wider ideas that isn’t dependent on a single project or product. Smart fridges may well be the appliance of the future, or could fall by the wayside as too much tech for too little gain, but the idea of connected sensors and smart devices making decisions without our input will continue.

A decade from now, everything could be connected or perhaps only bits and pieces with specific benefits, such as smart meters; and we may call it IoT, smart devices or not call it anything at all, the way smartphones have simply become phones.

No matter where it is or what we call it, IoT is real – but what it will look like in the future is something even Google can’t answer.

For more excellent information, check out

Back It Up!

Build your website and then you are done. Right?supportI

Wrong. Wrong. Wrong.

Think of it this way, your reliable car starts to act weird and make scary noises. What are your options? Fix it, replace it, drive it till it dies?

But what if you could restore it to the way it was six months ago. Before it got puny. In five minutes! Hey, what a concept!

Picture your website. It has started having performance issues for a myriad of reasons: hacking is one, but you could have uploaded a corrupt file or done something else inadvertently harmful. Well good news! Restore it instantly with your backup version. Oh. Don’t have a backup? Sorry.

A WordPress backup solution is your way to restore your website to its former unhacked glory in just minutes.

The sad truth is that we most of us do not think about this simple preventative measure. Or we think about it and then feel overwhelmed by the technical aspects of backing it up…backup to where? How would I restore it? I will think about it tomorrow, Scarlett.

Don’t learn your lesson the hard way! Be smart, and get into the habit of backing up your website from the very beginning.

If you are still one of those people, who think “It’s ok I don’t need a backup, who would want to hack my website?!” hopefully after reading this you will think again about getting yourself a backup solution, otherwise we can only assume you don’t value your website enough.

Need help with this? Call me!

Voice Search and It’s Impact

Know this, as of 5/2016,  41 percent of adults and 55 percent of teens used Siri, Google Now or Cortana voice search at least once a day!

Google’s CEO, Sundar Pichai, has revealed that half of the search engine’s queries are from mobile devices, and a fifth of those are made via voice search.


Dicey Stuff!

Search is moving beyond typing into a white box to bringing Google to wherever you are — desktop, walking around your home, using your phone. Your voice is the new search tool.

We can now write copy that is conversational, simple and contextual that our users can understand. Voice-activated search combined with machine learning and natural language processing will also be augmented by contextual information about users, including their locations, style and past behavior.

As consumers use voice search with increasing frequency, the businesses that pay attention to customer conversations will win. In addition, a voice search world will favor marketers who are able to connect their websites with their local presence and provide search engines with as much information as possible using structured data.

Pretty soon, you’ll likely find consumers making queries like “Okay Google! There was a hail storm yesterday, who do I call?”

Start preparing now so your company is the one that gets the business.

Thanks to  for his great article on this topic.

B’Bye Google SEO Page Rankings!

Ye olde PageRank score

The Page ranking counter that figured so prominently on the old Google toolbar is now in Obsolescence Heaven. The quest for better and higher page ranking is now a memory. Good. I think.

Now that is has been officially deleted from the toolbar means that third parties can no longer find ways to pull those scores automatically.

So what’s next?

Well, for on, Google PageRank, goes deep in the Google mystery black hole. Google will know the scores, which it will continue to use mixed in with the many other factors that make up its ranking algorithm.

So no one can hype their alleged skill in improving a site’s scores, because the results are not published anymore. And, it may very be that page ranking itself is less important to Google.

For those who obsessed over these rankings and paid mind andf good money to enhance them, they can now find something to fret over.

Like “How do I get my site high in the google page rankings?”

Where & What is SEO RIGHT NOW?

One of the best descriptions of this volatile marketing arena is a recent article by columnist Winston Burton. He  reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?

The analysis is spot on and gives an excellent perspective on where your web marketing this 2nd quarter of 2016 needs to focus.


The Evolution of SEO by Winston Burton on April 11, 2016

A look into the past and present

On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five keywords per URL and optimize the page elements (title, meta description, headings, body content and so on) for these keywords.


Kinda a Crap Shoot

But things have changed. Now, with advances in semantic search and machine learning, a page can rank for a lot of related keywords, not just the keywords for which you optimize the page. This is a better way of doing things, as having content that fulfills the needs of what users are looking for (rather than just being the best match for a given keyword string) is a better experience.

Modern-day SEOs should have a solid understanding of not just content creation, but also content promotion. Whereas previously it was all about optimizing existing landing pages based on search volume and striking distance, SEO today is a mixture of optimizing existing content and creating, optimizing and amplifying new content that meets end-users’ needs to enforce your brand and capture social signals and links to rank higher in the SERPs.

Devices: Back in the day, it was all about optimizing for desktops because that was the primary device used to surf the web.

Today, mobile devices have quickly become the way that people consume content. While the desktop is still relevant, digital media consumption on mobile devices has skyrocketed in the past several years and will continue to grow. According to comScore, mobile now consists of 65 percent of digital media time. Additionally, in 2015, mobile officially surpassed desktop in terms of Google searches performed.

SEOs must focus on optimizing the mobile experience, particularly apps, and making sure that mobile pages load within two seconds.

Local: Google has changed its local results so many times during the past several years — from the10-pack to 7-packs, and now the 3-pack. In the old days of local SEO, it was easy to spam the listings by incorporating keywords into the business name, getting links from spammy directories, fudging the exact location of the business and so forth.

Now, local is all about positive reviews and (thanks to the Pigeon update) some of the more traditional ranking signals like relevance and page content.

Social: Before the days of Facebook, Twitter and other social networks, online social sharing largely took place via email and instant messaging — places that fell largely outside of the scope of SEO campaigns.

Today, social media is ubiquitous, and digital marketers who neglect this channel do so at their peril. Social media and SEO must work hand-in-hand to increase brand exposure, connect businesses with their audience and drive consumer engagement. The modern-day SEO must utilize social networks to promote content to earn both shares and links for maximum exposure.

Links: Links have always been a significant factor in determining search engine rankings, but link building as a discipline has changed dramatically over the years.

In the early days of SEO, it was all about link quantity — the more links to your site, the better. Anchor text was also more heavily weighted, meaning that links with keyword-rich anchor text could help a site rank better for those keywords. It was easy to get links from sites of questionable repute, and so many SEOs secured links with keyword-rich anchor text from sites with high PageRank through link exchanges, direct requests or purchasing links.

Today, it’s not just about quantity, but about quality. Links from authoritative sites and sites relevant to your own are more heavily weighted, and links from spammy websites are discounted (at best) or grounds for a ranking penalty (at worst). Additionally, search engines like to see a “natural” link profile with a good mix of link types: follow and nofollow, keyword-rich anchor text and branded anchor text and so on.

SEOs today must focus on creating high-quality content and pursuing relevant links that are of value to users. They must also monitor their backlinks for any toxic links and remove low-quality links to maintain a healthy link portfolio.

Technical SEO: Technical SEO has not really changed much in the last few years, and the basic principles of technical audits still apply. However, SEOs must make sure their clients’ sites are built in a mobile-friendly manner and load as quickly as possible. Technical SEO is now very much a requirement for web developers.

Final thoughts

SEO has changed dramatically over the years, and we must adapt with it. An SEO’s job has shifted from more traditional optimization to connecting the client’s content with the end user over multiple devices and platforms.

Instead of search engine optimization specialists, maybe it’s better to think of ourselves as content experience analysts: professionals charged with optimizing a brand’s web properties to attract consumers at all stages of the customer journey. If we can do this effectively, we will win in the SERPs.


Our Personal Touch Matters!

When you have a real live person to work with, a real live person who cares about your business...well, it makes all the difference in the world.