Doing the Digital Media Marketing Thing

Just as there’s been a shift from traditional brick-and-mortar selling to ecommerce, there’s been a shift in traditional marketing methods to digital marketing. For actual numbers on what is happening on social media outlets today, please check our previous article.

And to crazy you further: too much digital marketing makes consumers mad and not enough digital marketing and they fail to notice you according to media watchers. What to do, what to do??

An expert curator of all things digital has created some tips and tools to seriously consider before you give up entirely on this new world of marketing. According to by Kate Denison-Grimes in Business Tools and Resources, there are meaningful ways to start putting this together for your business. Below is a summary of her ideas:

 Enhance Your Clout

Harness the power of social to establish yourself as a trustworthy brand. Putting together a consistent and cohesive social media presence across platforms builds trust with potential clients.

  • Implement consistent page branding
    • Go check your profile images on your social accounts. Are any of them fuzzy?
    • If you don’t have crisp, properly sized images on your social accounts, what do you think potential clients are going to assume about the quality of your work? Think of your social media profiles as a first impression.
    • You’ll also want to ensure you’re using consistent branding assets across channels, because consistency means reliability in the eyes of a potential client.
    • Consistency means reliability in the eyes of a potential client.
  • Craft your company profile descriptions carefully
    • Do not underestimate the importance of the profile section of your account. In any kind of account description or bio, you’ll want to quickly and accurately describe who you are and what you do.
    • Some social platforms have larger character limits, meaning that your account’s description may be longer or more detailed. But in general, your descriptions should be similar across the board.
  • Display reviews
    • Imagine you’re downtown looking for a place to eat lunch, and you’re trying to decide between two restaurants. You notice that one restaurant looks busy and has quite a few people sitting outside, and the other restaurant looks empty. Which are you more likely to choose?
    • Many would assume that the busy restaurant must have great food and the other restaurant probably doesn’t. Although this might not actually be the reality, social proof has immense influence over consumer decisions.
    • You might also like: How To Find New Clients Using Social Media.

Follow Your Target Community

Be active on social to tap into communities of industry experts, share advice, and connect with clients. Taking the time to listen to and engage with your community will provide you with insight, and help you establish customer relationships.

  • Use social media listening tools
    • Listen in on conversations. Use social media as a way to keep up with what your competition is doing and become more in tune with your clients.
    • One great way of doing this is creating Twitter lists or following relevant hashtags. You can create lists of competitors, accounts you draw inspiration from, or your most valued clients to see what they’re up to and what they’re currently interested in.
  • Get involved in groups
    • Identify niche groups online and join them. Even if you’re not very active in them, you can still check in to keep informed and learn from your peers. But, engaging in group conversations will only add value to being a part of the group.
    • The more you share and support your peers, the more they will be willing to do the same for you.

Content Is Still King!

Establish a social presence to showcase your brand through content. Post content that’s informative, portrays your brand’s personality, and your company’s capabilities.

  • Share work samples
    • Let the online world know and post examples of client work that showcase your range of skills and abilities.
  • .Get creative with your content
    • Use custom graphics, motion graphics, and video to draw attention to your accounts and encourage people to engage with your content.
  • Tag in third party content
    • Share interesting articles with others by tagging them.Giving shoutouts and tagging companies in third party content gets more eyes on the post you’re sharing, and can translate into more people checking out your account..

Conversions/Sales

Use social media as a way to increase your online conversions. Create social media content that links back to your SEO-rich pages, to increase the number of leads you receive.

  • Invest in social media ads
    • Ad spend on social media is on pace to outgrow TV ad spend for the first time ever, and is expected to reach $35.98 billion globally in 2017.
    • Since Instagram is owned by Facebook, the process for setting up ads on these platforms is streamlined, making it easier for you to you decide if you want to use ads on both platforms. Setting up an ad is user-friendly and Facebook provides lots of resources to help you create the most effective ads possible.
  • Drive traffic by sharing original content
    • One of the most effective ways to drive organic traffic to your website and generate leads is to create and share original content that’s indexed on your website. One way to do this is to start blogging.
    • Also remember U-Tube is the world’s second largest search engine? Creating original video content that’s optimized for SEO is also a great opportunity to rank in YouTube searches.

Be creative!

For example: contests can be used as a fun way to give back to your following, and to get people to engage with your brand. Contest formats could include:

  • A “like to win contest” — A winner who likes a particular post is randomly selected.
  • A “comment contest” — A winner is selected at random from those who comment (eg. “comment your favorite design tool for a chance to win *insert prize*”).

This article is excepted from and outstanding blog written by Kate Denison-Grimes on Business Tools and Resources. You would be well-served to follow her for more great information.

 

How Much Time Do We Spend On Social Media?

This article is SO GOOD, we reprint it here in its entirety. Please go to mediakix  for the most relevant info and resources on Digital Marketing.

How Much Time Do We Spend On Social Media

How Much Time Do People Spend On Social Media? [Infographic]

Social media advertising spend is projected to reach nearly $36B globally by 2017 with U.S. and Canada spending the most and eclipsing $12.5B in 2016 (eMarketer). In 2015, time spent on mobile apps (not necessarily social media mobile apps, but including) exceeded time spent watching TV for U.S. consumers (TechCrunch). Growth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users’ daily time and engagement (e.g. Facebook Video & Live, Snapchat Spectacles, Instagram Stories, etc.).

As such, the amount of people using social is not only increasing, but is accompanied by how much time people are spending each day on social media. Just on Facebook’s suite of owned apps along (Facebook, Instagram, and Messenger; excludes WhatsApp), its users are spending an average of 50 minutes each day. In order to see how much the average person will ultimately spend on social media, we calculated the time spent across today’s most popular social media platforms and projected this figure across an entire lifetime.

How Much Time Is Spent On Social Media Over A Lifetime?

Social media time spent and growth is rapidly changing. To see how we formulated our calculations and sources used, please see our methodology below the infographic:

— — continued below — —

How Much Time Is Spent On Social Media Infographic

Like Our Infographic? Please Share With A Tweet!

Social Media Usage Statistics

Across today’s most popular social media platforms, people are spending the following daily averages:

  • YouTube: 40 minutes
  • Facebook: 35 minutes
  • Snapchat: 25 minutes
  • Instagram: 15 minutes
  • Twitter: 1 minute

Across a lifetime, this amounts to the following breakdown across popular social media platforms and apps:

  • YouTube: 1 year, 10 months
  • Facebook: 1 year, 7 months
  • Snapchat: 1 year, 2 months
  • Instagram: 8 months
  • Twitter: 18 days

Cumulatively, this adds up for a total of 5 years and 4 months spent on social media across a lifetime.

Next to time spent watching TV, time spent on social media exceeds many common daily activities. While TV may still be ahead of social media time spent, 2016 marked the first year where digital ad spend overtook TV’s. With the exclusion of social media, the below common daily activities were sourced from the Bureau of Labor Statistics.

  • Social Media: 5 years, 4 months
  • Eating & Drinking: 3 years, 5 months
  • Grooming: 1 year, 10 months
  • Socializing: 1 year, 3 months
  • Laundry: 6 months

Lifetime Time Spent On Social Media: Methodology

To calculate the average daily time spent on each social platform, we referenced both comScore’s 2016 data and the social media companies themselves. For the purpose of this infographic (actual time spent on social and other activities presented here may actually be higher or lower depending on each person’s exposure to certain activities), we utilized these figures and calculated the total lifetime time spent by extrapolating out to a span of 66 years (13 y/o to 79 y/o). We did the same for other daily activities, like watching TV and socializing. For others, like eating & drinking, we calculated based on the full 79 years.

Also See Our Posts On:

How Many People Are On Social Media? [Infographic]

The 10 Social Media Marketing Statistics Marketers Need To Know For 2017

What Is A Social Media Marketing Campaign? Definition, Terms, & Best Examples

The Official 10-Step Influencer Marketing Campaign Roadmap [Infographic]

This article was reprinted from mediakix.com

Go Research, Young Entrepreneur, Go Research!

Increasingly, I am approached by budding entrepreneurs who have new ideas they believe can be converted to an online business. Often, they are correct. With a caveat.

Before investing a penny in the project, I beg these enthusiasts to invest some time in researching the viability of the product or the idea. A hunch or gut feeling simply is not enough reason to launch a business or even float a proposal.

The first thing to do is to target and research a target market to determine if in fact there is a calling for this product. The idea of actually doing the preliminary market research before anything else can be daunting and discouraging. The emotional high of uncovering the next best thing often overshadows the practicality of the simple words:

“Yeah, but is it feasible and can it be monetized?”

So, listen to me, you next big digital success story! Do your homework and here are some tools to get you started.

A noted columnist Sig Ueland writes for Practical Ecommerce. He compiled an excellent list of resources to get specific marketing  input, before you go hog-wild and start contacting investors!

Below are the tools and resources for market research he recommends:

Think With Google. Think With Google provides tools to explore consumer trends and strengthen your marketing strategy. Use Shopping Insights, Google Trends, and Consumer Barometer for research on product trends and consumer behavior. Price: Free.

Amazon. Amazon is one of the best places to gather research on markets, new products, pricing, competitors, and more. Scan Amazon best sellers to determine market categories, niches, and related products for up-sells. Identify top competitors on Amazon to see their offerings and price points. Use the Hot New Releases, Top Rated, Most Wished For, and Gift Ideas sections to find your next best sellers. Price: Free.

Social Mention. Social Mention is a social media search and analysis platform that aggregates user-generated content into a single stream of information. Track and measure in real-time what people are saying about you, your company, a new product, or any topic across the web’s social media landscape. Social Mention monitors roughly 100 social media properties directly, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. Price: Free.

Typeform. Use Typeform to get answers fast with interactive forms on smartphones, tablets, and desktops. Helpful for getting feedback on products and experiences. Create and share feedback, contact forms, and customer development surveys. Price: Basic is free. Premium plans start at $29 per month.

Survey Monkey. Use Survey Monkey to create and send a market survey for primary market research. If you don’t have a customer list or a big group of social followers to work from, use SurveyMonkey Audience and gain access to millions of respondents who are ready to provide the answers you need. By sending a survey to members of your target market, you can ensure your efforts will be as effective and reliable as possible. Price: Basic is free. Paid plans start at $29 per month.

 

Click HERE To read the entire article by Sig Ueland and see more useful tools for market research.

How Often to Post on Social Media?

How much is Just Right to post on social media?

Several studies have sought to answer that exact question, all with varying data.

Co-Schedule .com compiled the best of the best for you so you no longer have to think about how often to post on social media while still getting all of the benefits of increased awareness, engagement, shares, and traffic.

Here are the most recent suggested best practices as compiled by Co-Schedule.com:

To read more or to see some ways to automate, visit Co-Schedule. com

 

Wild World of Social Media!

The most common question I receive these days regards social media marketing. It is a jungle out there and there is no one best way. That said, there are some proven methods to enhance your online presence. Here are 5 ways to boost your social media presence.

  1. Know Your Individual Niche Market’s Needs

If you want to have followers, it is important to prove that following you is worthwhile and that you are offering something they currently lack. Writing for this targeted is the best way to do this. Consider: why would somebody have to follow you? Cultivate and build upon this need. Ensure that how you present yourself, who you engage with, and what you put out is directed by focused on your followers’ need. Do not digress.

Your niche can be anything that you are knowledgeable about and have worthwhile information related to share. For example, Charleston Webweaver blogs about current topics specific to creating and marketing ecommerce websites. Whatever your niche might be, ensure that it is readily identifiable to potential followers looking over your social media presence.

  1. Make it Interesting and Topical

Talking about things that people want to hear about is the best way to get them to listen to what you have to say. Top news, trending topics, and recent events in your field can attract new visitors and keep the current ones. Try to stay in front of the curve and present information that may not be readily available to the general public yet.

You must not forget to give people a reason for wanting to respond. Promoting healthy discussion can help your name spread and will give you a personality that helps your audience identify you and with you as an individual as well as a business.

Engaging does not refer to antagonizing. Hot topics are often the source of conflict. Ensure that you understand what you are talking about before you start engaging with your audience on a given matter.

There are ways to boost your likes quickly by using apps like Social Shop. Personally I prefer the old fashioned way: be of value and you will be valued.

  1. Actively Monitor Your Account

Inaccessibility and inactivity are the top Internet following killers. If you appear to have gone underground, even only for a short while, your hard-earned followers will start losing interest and most will unsubscribe and forget you. You will notice from the Twitter trends this year that the most active are the most talked about. Post regularly across different social media accounts. Avoid neglecting one in favor of another, which can limit your potential audience.

It is also important to engage with your followers on a more personal level. Generic messages that aren’t addressed to a particular person or entity are not as engaging as direct conversation. Anybody that will engage with you can feel as if you both recognized one another as people via interaction on social media. This will keep people following and interested. Here is a good guide on how often you should post on social media.

  1. Cross-Promote

Failing to build a social media presence on several platforms is the quickest route to limiting your audience. Even if you are building a niche geared towards a certain website, it is important to engage with other platforms you can use for promoting your content across different accounts.

Dedicated followers may follow you on different platforms, but people usually check one or two websites regularly and can easily forget all about you if you fail to actively remind them about your presence across different platforms. You can use other social media accounts for promoting content originating from a particular account, but they are still critical for engaging with followers.

  1. Curate Content Carefully

People that follow you online often have expectations for what they’ll get. You need to keep this in mind when you curate content, whether shared from somebody else or original. Ensure that you share content that is interesting to other people, does not seem like clutter, is not adversarial or unwelcome, and does not contradict what people expect from you.

After curation, ensure that it is findable too. Tag people in your posts and use hashtags to ensure that as many people as possible that might be interested in your voice are able to find your content.

If you curate content thoughtfully and engage with your audience, your online presence will grow efficiently and quickly and you will find fame and success in the highly competitive world of social media.

Thanks to Charlotte Lewis for her insights. Read more.

No Phishing!

Just as I settled down to tackle task at hand, my Firefox browser threw up an ominous warning and froze in place. Leaving me no choice but to read in horror the dreaded words:
“Microsoft Windows has detected the Zeus virus! Do not shut down or restart your computer!

I could not shut this browser window using task manager; it was open and staying there.

Fortunately, a big bold phone number 1-888-501-1836 was there to save me. Specifically announcing it was a Microsoft toll-free support number, I called and was pleasantly surprised to have the call answered immediately by a nice man with a distinct Indian accent.

He assured me he could fix this problem at no charge quickly. I asked him several times if I was speaking with Microsoft support and he assured me I was indeed. In the background, I heard lots of voices, some quite loud. Apparently a very busy place.

In order to resolve this virus issue, he offered to take remote control of my computer to scan it and kill the germ. I was reluctant to do this. He got a little insistent. I t was a sure proof way to protect my computer. Again he reassured me he was a Microsoft tech, but the background shouting and the whole thing started to stink. So I refused to let him dial into my computer remotely and said I would think it over and call back.

Then he got angry and in a harsh voice insisted I must do as he said! So I hung up on him. Then he called me right back and apologized for his rudeness. I hung up on him again.
Then I opened my chrome browser, downloaded a virus scanner called malewarebytes.com. It scanned my computer, found several suspicious files and deleted them. I rebooted and my system was operational again, the frozen Firefox browser happily back at work.

According to my tech colleagues this is a common phishing exercise. They were trying to access my personal information. I am appalled at my own naivete and must admit, they almost had me.

Take a look at the message that popped up and consider yourself warned!

Mobile vs Desktop: As predicted!

The following collection of charts represents the most trusted research and the most recent data on major internet trends.

We thank VPNMentor who meticulously tracks and reports on internet trends, stats & facts in the U.S. and worldwide. We have the most current information you need to plan your ecommerce strategies through 2018.

This is a must-know for ALL business owners! The paradigm shift to mobile shopping is now a landslide. The take-away from all this information? Make sure your website is compatible with what the market demands and is Easy to find, Easy to navigate and Easy to do business with.

You have no choice now and very little time to conform to today’s market. If your website is over 18 months old, you are way behind the curve.

The most startling statistic:

By 2018, global retail e-commerce sales are expected to approach $2.5 trillion. Are you ready?

Web Growth Statistics

The fastest growing segment of the internet is the number of mobile social media users. The number of people who used mobile devices to access social media grew by more than 280 million globally from 2015 to 2016.

internet trends - vpnMentor

 

Number of SmartPhone Users

While several forecasts pegged 2014 as the “year of revolution” when mobile-only users would surpass desktop-only users, it turns out the forecast finally became reality in the U.S. in 2015.

internet trends - vpnMentor

Most Popular U.S. Online Activities

In the U.S. last year, communication activities such as email (almost 91%) and instant/text messaging (86%) dominated.

internet trends - vpnMentor

For more information, check out VPN Internet Trends.

Selecting a Credit Card Vendor

You must accept credit cards. Period.

Just like you MUST have cable connectivity.

I hate Comcast, but the others are worse. If I want cable TV and fast internet, I must bite a bullet and play by their rules.

I hate credit card vendors. But once again, I chew on that dam bullet.

The vendors

  • They come in various hues: rotten to lousy. Pick one.
  • Credit card vendors can be crooked or straight. The crooked ones hook you into an ironclad contract, take their sweet time giving you your own monies, and dip into your account whenever to collect whatever. Hey, waitaminit, that is all of them!
  • Banks SEEM like the best choice, but they generally have the highest fees and they outsource to a vendor anyway

The fees

Here is the thing about credit card processing; they all have fees, and the those fees are competitive and changeable.

When you speak with a credit card vendor rep, they will quote you fees for:

  1. Processing
  2. Transactions
  3. Gateway
  4. Breathing

 Then once you sign an iron-clad agreement, the fees will change arbitrarily whenever the hell they feel like it. Supposedly you are notified. Yeah, right.

The contract

The contract is several years long, generally auto-renewable, and you have about a 15-minute window to un-renew. Outside that window, you are obligated to stay with them for the remainder of time or pay an outrageous cancellation fee ($500+ not unusual). If you say take me off auto-renew they tell you they simply can’t, so sorry. But call us at 2:15 on the 24th of December 2017 and we can cancel then. Seriously, this happens.

The billing system

So how do they get paid? Anyway they want. Let’s say on $500, the fees add up to $25 (picked this number out of my hat, but is pretty close to the real one).

  • Sometimes they process a credit card payment into your account, minus their fees
    • I prefer this way. My $500 charge is deposited as $475. That’s ok.
  • Sometimes they process a credit card payment, then take their fees the same day
    • Can work with this. They deposit $500. In a separate, almost immediate transaction, they withdraw the $25 fees
  • Sometimes they process a credit card payment, then take their fees out once a month
    • HATE this! During the month they may have deposited several payments totaling $2000. Then one sunny day of their choosing they reach in and snag $500 in fees, causing me to be overdrawn and have a heart attack simultaneously.

The competition for your precious business

Whomever you are speaking with has the absolute lowest fees d’jour. Because they will match the lowest quote you have received. Negotiation is similar to buying a straw hat portside in the Bahamas. Lots of haggling and hatred on both sides. But worry not. It will change (see Contract above)

How you get your money

So simple. Your customer pays you via credit card and your dandy credit card processing company grabs the money from their card and…holds it safely in their hot little bank-hands for 36-48 (or longer) hours.

  • You are notified the transaction has occurred and been approved, but not so fast, Big Spender.
  • Those monies are actually deposited into your account…later. You must be notified the monies are “Settled”. Now spend.

 

How it works

  • So, if someone pays by credit card on Tuesday at noon, chances are good you will have access to the monies by Thursday morning.
  • If someone pays by credit card on Tuesday at 7PM, however, chances are good you will have access to the monies by Friday morning. This is called “batching.” They have a cut-off time when Tuesday is now considered Wednesday.
  • if someone pays by credit card on Friday at noon, chances are good you will have access to the monies by Tuesday morning. Hey, fellas, even automation needs a weekend off.
  • if someone pays by credit card on a weekend, chances are good you will have access to the monies by Tuesday or Wednesday morning.

 

Note

  1. Not all vendors will approve you. You will be vetted to see if you are worthy to be robbed, maimed and blindsided.
  2. Some vendors will jerk you around for weeks before telling you to drop dead.

Internet of Things (IoT)

A client contacted me today wondering how and why a picture of his dog showed up on a Google map. He thought it was nervy of them to put his dog on Google maps without his permission. But I explained to him the real facts were far more alarming. His Google Avatar is anywhere Google chooses to place it. It is called Hulloh Brave New World. 

I my opinion the entity that has us in its grips is far scarier than George Orwell could have imagined in his worst dream! Big Brother needs to be renamed Little Bro. Watch out, here is the Internet of Things. Behold the future.

There is much written about (IoT), but not so much read. Below I present you with an excellent article, that only scratches the surface of the blog that is eating us all with our tacit consent:

What is the internet of things?scary

Written by Nicole Kobie, a digital and print journalist specialising in technology writing. Her work can be found at PC Pro, Vice and WebUser

Among its many other cultural and economic assets, Google is accumulating a rather comprehensive record of what is troubling us, from asking the search engine to diagnose our disease symptoms to whether we will ever find true love. It seems only natural, then, to turn to Google to decrypt the latest piece of technical jargon, “the internet of things”.

It is a term that internet users have been peppering the search engine with questions about. But what does it mean for real life? We’ve taken the most commonly asked questions about the internet of things, and answered them using a real human being.

What is the internet of things (and why does it matter)?

The internet of things (or as it’s also known, IoT) isn’t new: tech companies and pundits have been discussing the idea for decades, and the first internet-connected toaster was unveiled at a conference in 1989.

At its core, IoT is simple: it’s about connecting devices over the internet, letting them talk to us, applications, and each other. The popular, if silly, example is the smart fridge: what if your fridge could tell you it was out of milk, texting you if its internal cameras saw there was none left, or that the carton was past its use-by date?

Where it’s most common, in Britain at least, is home heating and energy use – partially because the government is pushing energy companies to roll out smart meters (although it has been questioned whether it can be delivered on schedule). They have clever functions that let you turn on heating remotely, set it to turn down the temperature if it’s a sunny day, or even turn off when there’s no-one home. Some can tell the latter with motion-sensing cameras, or simply by seeing that your smartphone (and therefore you) has left the premises.

IoT is more than smart homes and connected appliances, however. It scales up to include smart cities – think of connected traffic signals that monitor utility use, or smart bins that signal when they need to be emptied – and industry, with connected sensors for everything from tracking parts to monitoring crops.
Why does it matter? There’s a reason the government is encouraging energy companies to hand you a smart meter: all that data and automated use is more efficient, meaning we use less energy. Many areas of IoT show such benefits, though some smart gadgets are more about whizz-bang effects than efficiency, which may well be why we’re seeing more smart heating than smart fridges in the UK.

Is it safe? Can the internet of things be secured?

Everything new and shiny has downsides, and security and privacy are the biggest challenges for IoT. All these devices and systems collect a lot of personal data about people – that smart meter knows when you’re home and what electronics you use when you’re there – and it’s shared with other devices and held in databases by companies.

Security experts argue that not enough is being done to build security and privacy into IoT at these early stages, and to prove their point have hacked a host of devices, from connected baby monitors to automated lighting and smart fridges, as well as city wide systems such as traffic signals. Hackers haven’t, for the most part, put much attention to IoT; there’s likely not enough people using connected appliances for an attack against them to be worth the effort, but as ever, as soon as there’s a financial benefit to hacking smart homes, there will be a cyber criminal working away at it.

So the short answer is yes, IoT is relatively safe: you’re not likely to face serious loss or damage because of your smart meter, any more than your home PC, at least. However, there’s no guarantee, and so far not enough is being done to ensure IoT isn’t the next big hacking target.
How will the internet of things affect business and work?

This all depends on your industry: manufacturing is perhaps the furthest ahead in terms of IoT, as it’s useful for organizing tools, machines and people, and tracking where they are. Farmers have also been turning to connected sensors to monitor both crops and cattle, in the hopes of boosting production, efficiency and tracking the health of their herds.scary2

The examples are endless, and all we can predict is that connected devices will likely creep into most businesses, just the way computers and the web have. When the efficiencies are with tools or plants, it’s easy to appreciate the potential benefit, but when it’s office workers who are being squeezed for more productivity, it could take on a bit of a dystopian shade: imagine your security access card being used to track where you are in the building, so your boss can tot up how much time you’re spending in the kitchen making tea.

On the flip side, a smart tea maker that knows just when you’re in need of a cuppa could be very handy indeed.

What does the internet of things mean for healthcare?
Smart pills and connected monitoring patches are already available, highlighting the life-saving potential of IoT, and many people are already strapping smartwatches or fitness bands to their wrists to track their steps or heartbeat while on a run.

There’s a host of clever connected health ideas: Intel made a smart bandthat tracks how much patients with Parkinsons shake, collecting more accurate data than with paper and pen;Sonamba monitors daily activities of senior or ill people, to watch for dangerous anomalies; and people with heart disease can use AliveCore to detect abnormal heart rhythms.

Healthcare is one area where more data has the potential to save lives, by preventing disease, monitoring it and by analysing it to create new treatments. However, our health is also one of the most sensitive areas of our lives, so privacy and security will need a bit more preventative medicine first.

Is the internet of things real?
This is perhaps the best query being Googled about IoT: is it real?

Surprisingly, it’s tough to answer. Technology is full of marketing and hype – it’s often difficult to decide early on whether an innovation is truly ground-breaking or not. After all, many tech pundits mocked the first iPhone.

But the internet of things is one of those wider ideas that isn’t dependent on a single project or product. Smart fridges may well be the appliance of the future, or could fall by the wayside as too much tech for too little gain, but the idea of connected sensors and smart devices making decisions without our input will continue.

A decade from now, everything could be connected or perhaps only bits and pieces with specific benefits, such as smart meters; and we may call it IoT, smart devices or not call it anything at all, the way smartphones have simply become phones.

No matter where it is or what we call it, IoT is real – but what it will look like in the future is something even Google can’t answer.
https://www.theguardian.com/technology/2015/may/06/what-is-the-internet-of-things-google

For more excellent information, check out https://www.cloudwards.net/what-is-the-internet-of-things/.

Back It Up!

Build your website and then you are done. Right?supportI

Wrong. Wrong. Wrong.

Think of it this way, your reliable car starts to act weird and make scary noises. What are your options? Fix it, replace it, drive it till it dies?

But what if you could restore it to the way it was six months ago. Before it got puny. In five minutes! Hey, what a concept!

Picture your website. It has started having performance issues for a myriad of reasons: hacking is one, but you could have uploaded a corrupt file or done something else inadvertently harmful. Well good news! Restore it instantly with your backup version. Oh. Don’t have a backup? Sorry.

A WordPress backup solution is your way to restore your website to its former unhacked glory in just minutes.

The sad truth is that we most of us do not think about this simple preventative measure. Or we think about it and then feel overwhelmed by the technical aspects of backing it up…backup to where? How would I restore it? I will think about it tomorrow, Scarlett.

Don’t learn your lesson the hard way! Be smart, and get into the habit of backing up your website from the very beginning.

If you are still one of those people, who think “It’s ok I don’t need a backup, who would want to hack my website?!” hopefully after reading this you will think again about getting yourself a backup solution, otherwise we can only assume you don’t value your website enough.

Need help with this? Call me!

Our Personal Touch Matters!

When you have a real live person to work with, a real live person who cares about your business...well, it makes all the difference in the world.